Opening reception held

Hermes specialty store "LALÙE" has opened in Ginza. As a brand born from encounters with people, we welcomed 120 special customers to the opening reception held on February 23rd to express our gratitude.
Along with this special night, we also started the "Story Baton" campaign, where you can win a Hermes bag worth a total of 20 million yen.


LALÙE is a brand that values sustainable values based on the philosophy of "weaving history and connecting hearts."
We aim to pass on the history and background stories of Hermès to the next generation, and propose experiences that go beyond "objects."

"Story Baton" is a special project that embodies LALÙE's philosophy.
Hermes bags are passed down from person to person like a baton, expanding the circle of sustainable ideas.
A total of 11 popular Hermes bags, including the Birkin 25, Mini Kelly, Picotin PM, and Evelyn, will be won by lottery from reception attendees (equivalent to a total of 20 million yen). The winners will spend a special time with the bag for one month, and then pass the baton to the next person (a lottery will be held every month from the second month onwards).
Through this "Story Baton," we hope to weave LALÙE's philosophy of "weaving history and connecting hearts" into the future together with everyone.

At the reception on the day, a variety of collaborations were realized that complemented LALÙE's worldview.
The venue's floral decorations were handled by TRENCH Co., Ltd., which designed the space for LALÙE. We expressed the brand's aesthetic sense with an arrangement that combines elegance and delicacy. The celebratory flowers were sustainable and each visitor was asked to take home one flower. Champagne by Colle and beautiful potions by Galarie Asahina were served, adding an elegant touch to the space. The music was a pleasant performance by DJ Shinozaki Yuichiro, who created a warm atmosphere from beginning to end.